One Of The Best Selling Ebooks Ever
I’ve had a few questions in regards to some of the most successful ebooks and why they are so successful.
Well the first thing you have to consider is the niche that you want your ebook to be in. It has to be unique and launch properly.
I have been observing Truth About Abs website and have been amazed by the results of this book. Its really quite phenomenal.
The site owner Mike Geary has picked one of the hardest niches, however the way he launched the book has really put him in front of his competitors. He has used just about every strategy out there to get his ebook to sell. He even wrote a book about it, if you are interested. Its called Small Business Internet Secrets.
He advertises using adwords, myspace, facebook, seo, articles, blogs, forums… you name it. Besides that, he gives his affiliates generous $75 commission, which equals to $26.86.
I’ve been to his website a few times and I’ve noticed that he is always doing something new. The current feature that I’ve noticed is that he has got a video on the landing page.
So, the key to a successful site like this is this:
Niche -> Design -> Traffic (lots of it) -> Affiliates -> Split Testing to improve
Refund For Ebook For Not Being a Real Book
I got asked this:
One thing that has happened more than once is I have been requested for a refund because the person who bought my ebook thought it was a real book.
My answer was:
It really depends on your target audience in terms of your refunds for book not being physical. Our business partner Annette has printed out her Tomato Growing ebook and it selling it for $10 dearer due to postage. You have to see how the buyer is likely to read the ebook. Some have the tendency to print it out or expect a physical copy.
Its not a real problem, but then you will get a couple of people like that.
Dan Kennedy once said, “If your refunds are below 5%, then you are not marketing well enough”.
Discuss this on my Ebook Web Design Forum
How To Research Your Keywords
Make sure before anything, you setup Google Analytics and place the code on each one of your pages. This way you will be able to track which keywords trigger which page. You will also be able to setup funnels to see how effective your pages are.
Its always best to get some real keywords, out of a keyword tool like Google Keyword Tool
The second place that I would be looking for for keywords, would be competitor’s sites. You can spy on the keywords of those websites according to google relevance. I would also use the Google Keyword Tool for it, however the Website content function of it. This function doesnt always appear on .com and .com.au sites, however always appears here.
Finally, I would keep an eye out for rising trends in the Google Hot Trends
You Can Discuss This Post on Our Very Own Ebook Forum