Ebook Website Design and Google Slap

When it comes to ebook website design, it is important to make the website comply with all the Google Adwords guidelines. The main reason for this is that adwords is the most common way of advertising ebook sites and it is important to get it right.

Google Slap is the penalty from Google Adwords when they think that your campaigns are not set up relevantly enough. This usually results in high cost per click.

The main focus to avoid Google Slap is to have your keywords broken down into ad groups and each ad group have ads containing those keywords as well. If this is achieved, then your quality score will be high cost per click will be lower.