Refund For Ebook For Not Being a Real Book

I got asked this:

One thing that has happened more than once is I have been requested for a refund because the person who bought my ebook thought it was a real book.

My answer was:

It really depends on your target audience in terms of your refunds for book not being physical. Our business partner Annette has printed out her Tomato Growing ebook and it selling it for $10 dearer due to postage. You have to see how the buyer is likely to read the ebook. Some have the tendency to print it out or expect a physical copy.

Its not a real problem, but then you will get a couple of people like that.

Dan Kennedy once said, “If your refunds are below 5%, then you are not marketing well enough”.

Discuss this on my Ebook Web Design Forum